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Bitcoin Gets Bigger

Bitcoin Gets Bigger
By Guest Author
July 16, 2025

Unprecedented shifts in the crypto sphere! Bitcoin just climbed to brand new heights—$113,392 as of Thursday 10th July heights, to be exact! And, that’s not all; the world’s first cryptocurrency now holds a market cap of $2.25 trillion, as interest in the asset surges from multinationals, institutional players, and even luxury airlines. 

As a crypto enthusiast, you’re probably thinking you’ve heard this tune before. After all, if there’s one thing that defines BTC’s journey, it’s era-defining bull and crippling bear runs. This time, though, it’s different…

This isn’t just another spike in a hugely volatile market: we’re currently on the verge of cryptocurrencies becoming a mainstream asset. There are some big structural shifts underway, giving rise to all sorts of transformations in how Bitcoin and crypto as a whole is used, stored, and valued. 

Ready to dive in? 

How Bitcoin Began Summer 2025…

To properly understand the significance of this current moment, we need to take a trip down memory lane and remind ourselves how Bitcoin got here in the first place. 

It all started in 2009, when the still-unknown Satoshi Nakamoto launched a whitepaper promising peer-to-peer digital cash. Since then, BTC’s seen boom-and-bust cycles, dramatic speculation, and surprisingly ordinary consumer utility. From coffees to casinos, Bitcoin’s become a mainstay payment token in leisure and entertainment. 

How? Well, do you remember when playing Bitcoin slots was a niche event? Come on, it wasn’t all that long ago! For the past decade or so, online casino platforms have been busy integrating BTC (as well as leading alt and stablecoins) to enable gamers to spin reels and cash out in their crypto of choice. It was a landmark move, with the best Bitcoin slots capitalizing not just on things like mobile play and advanced graphics, but instant access to winnings, seamless transactions, and blockchain-powered security. 

The results? New player sign-ups increased in their droves and interest in decentralized currencies rose across the board. These days, Bitcoin and friends feel baked into the online casino and gambling ecosystem, not bolted on. They are integral to many games, even providing theming for some, and they are also often associated with better and more enticing prizes. Thanks to the lower fees associated with Bitcoin and other cryptos, many casinos provide better matching bonuses or other rewards for users who choose them.

The token has also become increasingly sticky in the mainstream financial markets, culminating in the arrival of spot Bitcoin ETFs January 2024. Spearheaded by industry giants like BlackRock and Fidelity, with traditional finance wanting in on the game, we finally had proof that crypto was more than just a fad or diversification strategy. 

…And How It’s Going

Fast-forward to July 2025 and Bitcoin has officially broken through its March peak. It soared past six figures in June, and now sits at $113,392, after two solid days of growth… staggering growth, in fact, that averages to a 70% market cap increase since January. And it's not down to pure market momentum. 

There are several tangible forces at work here: global inflation and US interest rates are pushing individuals and institutions alike to opt out of fiat products and into decentralization. However, perhaps the biggest boost to Bitcoin’s current rally is that corporations have gone all-in. According to data published by Cointelegraph, between April and June 2025, a record 159,107 BTC was added to the balance sheets of enterprises like MARA Holdings, TwentyOne, and GameStop. Now, total Bitcoin holdings stand at over $17.6 billion—representing an impressive 23.13% quarter-on-quarter increase.

Burgeoning market interest is one thing, but consumer power continues to play a major role in shaping the fortunes of assets and currencies. It’s no coincidence that BTC’s stratospheric price rise coincided with the news that leading luxury airline Emirates has gone into partnership with crypto.com to allow travelers to fly with Bitcoin. 

Why is this significant? Because it repositions the currency to a multi-use transactional medium that’s backed by real consumer demand. We’ve already seen how effortless the application of cryptocurrencies has made online gambling and eCommerce; removing the need for currency exchanges and long checkout confirmations in the travel world simplifies and streamlines flight bookings and more. 

Can Anything Topple BTC from Its Throne?

We’re shaping up to end the year with Bitcoin not just retaining its dominance in the crypto realm, but also playing a starring role in traditional finance and consumer markets. The question’s worth asking though: can anything topple BTC from its throne? 

The challengers are moving into gear and, in some cases, catching up fast. July hasn’t just been a beneficial month so far for digital gold; altcoins including Ethereum and Ripple have enjoyed noticeable progress of late, too. 

These projects bring programmability and interoperability—qualities that Bitcoin just wasn’t built for. ETH, for instance, underpins most of the DeFi ecosystem, powering lending protocols, stablecoins, asset tokenizations… not to mention its rising profile in the digital gambling sector. There’s clear utility here, that’s only set to grow as we collectively move toward a digital-first sector. 

Still, even as the crypto landscape diversifies, it doesn’t look like BTC’s pole position will weaken anytime soon. We’re likely to see it being adopted by more and more casinos, used to buy more and more produce, and appearing in increasingly mainstream ways as we move forward.

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